Founding Mother Duck Childcare in 1990 with his wife Ros, Denis still plays a significant role in the daily operation of the company. He acts as a mentor to the franchisees and educators, maintaining a company culture where staff enjoy maximum job satisfaction and happiness in their roles. Denis firmly believes that if staff are happy in their workplace, then everything else falls into place.

Denis is also the Chief Financial Officer of the group. His primary objective is to ensure that the franchisees operate successful businesses, attending the centres every day to provide advice and support on managing their businesses.